Why Footwear Packaging Is Important In 2021
Brands must connect with consumers as the athleisure trend grows. Retailers benefit from custom printed corrugated boxes. Sports, a leading retailer, and distributor of branded sportswear, recently announced record profits due to the growing athleisure trend. Having retail-ready packaging is critical as brands compete with hundreds of others on store shelves for the consumer's attention and to catch them at their Zero Moment of Truth (ZMOT). Here comes display packaging. But fashion and footwear are a little different. Although the product is not typically displayed in boxes on shelves, the packaging is still vital in this industry. Purchase enhancing packaging For customers shopping for new shoes, trainers, or other footwear packaging , the brand must be consistent every time they interact with it, whether on social media or in-store. With so many options available, it's often the little things that matter, like the packaging. In the case of footwear, even the boxes that are s...