Why Footwear Packaging Is Important In 2021

Brands must connect with consumers as the athleisure trend grows. Retailers benefit from custom printed corrugated boxes.

Sports, a leading retailer, and distributor of branded sportswear, recently announced record profits due to the growing athleisure trend.

Having retail-ready packaging is critical as brands compete with hundreds of others on store shelves for the consumer's attention and to catch them at their Zero Moment of Truth (ZMOT). Here comes display packaging.

But fashion and footwear are a little different. Although the product is not typically displayed in boxes on shelves, the packaging is still vital in this industry.

Purchase enhancing packaging

For customers shopping for new shoes, trainers, or other footwear packaging, the brand must be consistent every time they interact with it, whether on social media or in-store.

With so many options available, it's often the little things that matter, like the packaging.

In the case of footwear, even the boxes that are stored in stock rooms must be fully branded and well made to ensure that the customer is purchasing a quality product.

The value of a good packaging supplier

Working with a corrugated packaging supplier that has custom printing capabilities is important.

When designing a unique, retail-ready box, several factors must be considered. This means the box must not only look great and feel great but also include the following:

recognizable

Use large, bold print so retail staff can quickly identify the product.

quick open

In order to reach the customer, the box must be strong enough to withstand transit.

easy to sell

Retailers need enough space to protect and store goods.

recyclable

All boxes should be recyclable but attractive enough to keep.

Conscious consumer

2021 is the year of the eco-conscious consumer, as more people choose recyclable products. But it goes beyond that. Consumers want to know that brands are sourcing products and packaging in an eco-friendly manner.

Brands will have to look for suppliers who are committed to reducing their own carbon footprint. This will force packaging manufacturers.

2021 will also be a big year for quality and brand experience. Younger consumers want more than a transaction when they buy a product. They want a brand experience. So both brands and manufacturers must work closely together.